BT is one of the world's leading communications services companies, serving the needs of customers in the UK and across the world, where we provide fixed-line services, broadband, mobile and TV products and services as well as networked IT services.
In the UK we are a leading communications services provider, selling products and services to consumers, small and medium sized enterprises and the public sector.
We also sell wholesale products and services to communications providers in the UK and around the world. Globally, we supply managed networked IT services to multinational corporations, domestic businesses and national and local government organisations.
BT is one of the world's leading communications services companies, serving the needs of customers in the UK and across the world, where we provide fixed-line services, broadband, mobile and TV products and services as well as networked IT services.
Personal, Simple, and Brilliant - Values shape our culture. They help guide our decisions at every level. They define how we work every day. In short, they show us the right thing to do.
We've thought long and hard about what makes us unique. How we've changed already, and what we want to be in the future. And we didn't develop our new values in a dark room.
We asked our customers what they thought. We asked colleagues right across our organisation too. We all wanted values that were aspirational, but realistic things that captured the spirit of BT at its best. Our customers wanted us to understand their needs, be easy to deal with and show we care.