First Service Frozen Foods Ltd was established in March 2005 as a regional ice cream wholesaler in the Midlands area. Our Company is owned by Mike and Michelle who originally set up the business and Wayne who joined in 2012. Our Company is run as a close family business with first class staff maintaining our very high standards. Our Core purpose is to provide a premium delivery service of well known and local branded ice cream to the leisure and retail sectors. We offer a unique seven day distribution service maximising sales for customers in a fast moving environment. This commitment includes 24 hour service with a unique "No Cut Off" order principle We pride ourselves on our can do attitude as our company motto suggests We do "Deliver on our Promise" We work in partnership with our suppliers and through this continue to maintain competitive pricing, we also provide great monthly offers maximising sales for all customers. We understand our customers business's supplying information on range and bespoke point of sale material, adding value and helping develop their sales regardless of their size.