Apprenticeship Advertising, Marketing & PR Jobs

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Helping you find a career in advertising, marketing & pr

The Advertising, marketing & public relations (PR) industry helps a brand and companies deliver their messages to the world, usually to influence behaviours. It's a popular industry, especially among younger generations, and can offer a highly varied career path.

Jobs in this industry can typically be divided into two camps, agency and in-house. If you work for an agency, you'll work with several clients, whereas in-house work focuses all of your energy on the company you work for.

Types of activities you might be involved in include:

Organising campaigns
Planning strategies
Designing marketing materials
Working out advertising plans

There are a huge variety of roles available within this industry because it covers such a large remit and different activities.

N Written by Navdeep

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FAQs

Which skills are needed to work in the Advertising, marketing & PR industry?

To work in advertising, marketing and PR It'll help if you have a social personality and are able to get on with people easily, as you'll need to build relationships with clients and work in a team.

What are typical Advertising, marketing & PR career progression routes?

Although there are many roles available in this industry, there is a general progression structure that most companies tend to follow. Although the titles may vary slightly. The structure is:

Assistant
Executive
Senior executive
Manager
Senior manager
Director

You should be in a position to apply for assistant level roles after you complete your apprenticeship, if this is the route you decide to go down.

What are typical career development pathways in the Advertising, marketing & PR industry?

Many companies offer training courses and professional qualifications in marketing. These will help you to keep your knowledge and skills up to date, while also proving your dedication to the industry. The most highly recognised body who offers these courses is the Chartered Institute of Marketing (CIM).

If you have completed an apprenticeship in this area, you could go to university afterwards in to increase your professional standing.

How much do Advertising, marketing & PR professionals get paid?

As an apprentice, you'll earn a minimum of £4.15 per hour if you're under 19 or in the first year of your apprenticeship. You'll earn the National Minimum Wage if you're over 19. This works out at around £165 - £240 per week.

Entry-level salaries tend to be pretty low in this industry. Salaries tend to increase as you take on more responsibilities.

Average salaries are:

Marketing executive- £23,172
Marketing coordinator - £21,918
Marketing manager (entry level) - £29,229
Marketing manager - £32,907
Senior marketing manager - £48,407
Events Co-ordinator - £19,600
Events Manager - £25,846
Advertising account executive - £19,999
Advertising account manager - £26,636
Advertising account director -£43,927
Art director - £36,064
Senior graphic designer -£34,661
Advertising manager - £36,194
Copywriter -£23,497
Senior copywriter - £39,001
PR executive - £20,397
PR account manager - £26,700
PR manager - £33,608
PR account director - £44,946

What qualifications do I need to work in Advertising, marketing & PR?

As a school leaver, you have a variety of options. One route is to go to university and study a subject aligned to the area, for example marketing, business, management, PR. Other subjects like English and Psychology are also good degrees to take if you want to get into this industry.

If you don't want to go to university, you could look at alternative career routes like apprenticeships. Apprenticeships are available in advertising, marketing and PR. You'll study and work for a company at the same time.

Advertising, marketing & PR industry bodies

Chartered Institute of Marketing (CIM)
Direct Marketing Association (DMA)
Chartered Institute of Public Relations
Institute of Practitioners in Advertising
Institute of Promotional Marketing
The Institute of Direct and Digital Marketing

Advertising, marketing & PR further reading

Marketing Agencies Association (MAA)
Public Relations and Communications Association
Market Research Society (MRS)

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