Apprenticeship PR Jobs

Leading apprenticeship employers

Helping you find a career in the pr industry

PR is concerned with the public image and consumers' relationships with a brand or company. Those working in the industry are responsible for shaping this as much as possible, through effectively communicating the messages of a brand and having a good understanding of how media works.

PR covers a wide range of work, which means that professionals in this industry can have varied and interesting careers. PR teams will be responsible for covering events and leading campaigns, whilst also taking control of content strategies, social media communications and crisis response strategies.

People are drawn to the PR industry because of the fast-paced nature, which makes it an exciting area to work in. Every day is different, so it is well suited to those who do not want a strict routine in their working day.

However, PR can also mean incredibly long hours and working in the evenings or at weekends, particularly in the lead up to campaigns or a product launch.

PR work can mostly be divided into two categories - agency and in-house. In-house PR teams will solely focus on the company who they are employed by, whereas PR agency work will require you to work with multiple different clients at once.

Pulling off a big campaign or successfully completing a project are the highs of the job that attract so many to this industry. It's relatively new, as it has boomed alongside social media, and it changes all the time. If you're always ahead of the curve and are excited by the prospect of a role that develop and grows alongside culture and technology, you'll be successful in PR.

N Written by Navdeep

Find out more

FAQs

FAQs

Skills & interests required for a career in PR

To work in PR you'll need to be interested in communications and stay on top of developments in the media landscape - particularly social media.

PR work is suited to creatives, but also requires logical and analytical skills in order to create effective strategies and monitor press coverage.

It's likely that you will be juggling multiple clients, or projects, at the same time when working in PR so good organisation and time management skills are essential.

Relationship building with clients and agencies will be a crucial part of your role, so good communication skills will help you immensely in PR.

PR also could require you to have the following skills:

Tips for getting into the field

Hone your writing skills. Most PR roles will require you to write in some capacity and it's important that your grammar is accurate!

Source work experience at local agencies to find out what the day to day work entails and make connections within the industry as early as possible.

What do PR professionals get paid?

As an apprentice, the minimum wage you will earn in £3.70 an hour. However, when you have qualified your pay could increase significantly. Here are some of the salaries that you can expect for typical entry-level roles:

Junior PR account executive - £18,000-£25,000
Public relations assistant - £14,572 - £22,647
PR officer - £18,577 - £33,625
Public Relations and marketing coordinator - £14,667 - £28,313

After you have some experience and can take on a managerial position, the pay could be anywhere between £24,297- £52,426.

In managerial positions it's possible to earn a high wage, and the Head of PR in large multinational companies could earn in excess of £70,000.

What qualifications do I need for a career in PR?

As a school leaver you can try to source an apprenticeship in PR that'll allow you to study towards a Level 4 Higher Apprenticeship in Public Relations. You have to make sure that the employer is committed to the apprenticeship scheme. After 18 months on this programme you will achieve a qualification that is the equivalent of a foundation degree, alongside having real workplace experience.

You will need to demonstrate written skills for a place on one of these apprenticeships, so a strong GCSE or A-level in English will strengthen your application.