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          Leading graduate employers
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          Helping you find a career in the marketing industry

          If you work in marketing, you might be responsible for elevating client brands and spreading their positive messages far and wide, or for making sure everyone knows about the great work that's going on in your company.

          Roles vary within the sector. Marketing skills are needed in all industries, from education and healthcare to automotive and luxury fashion. It's a popular sector, and one that lots of graduates find themselves working in.

          You might work in house for organisation to develop strategies events or campaigns, or you might work for an agency, organising advertising campaigns, conducting research or developing strategies for clients.

          N Written by Navdeep
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          FAQs
          Skills & interests required for a career in Marketing

          Different roles will ask for different skills, some of them more technical than others. Being personable and able to talk to people and build relationships easily is also a very important part of working in this industry.

          Other skills employers are likely to want include:

          Graduate schemes & other typical career progression routes in Marketing

          Career progression in marketing is fairly established and well-structured, meaning you'll always be aware of the next step to aspire to. Although it may be different across different companies, the general structure is:

          • Assistant
          • Executive
          • Senior executive
          • Manager
          • Senior manager
          • Director

          Expect to stay in each of these roles for at least a couple of years before moving up.

          A number of organisations offer professional marketing qualifications. You can use Continuing Professional Development (CPD) courses to build on or update your knowledge and increase your chances of promotion. One key body that offers CPD courses is the Chartered Institute of Marketing (CIM).

          Alternatively, there are courses available at the Market Research Society (MRS) to develop your skills in market research techniques. Many employers will offer you support (including financial support) to achieve these CPD courses.

          Tips for getting into the field

          Marketing is a popular industry, so it's worth knowing what employers look for when you're applying for roles.

          A business mind-set and some creativity are both essential. There are also a large number of general, non-industry-related things that you can do to put yourself in a good position to start applying for jobs. These include:

          • Tailoring your CV for each specific role - making sure you focus on previous experience and relevant skills
          • Applying for internships and work experience - to experience the field before you start applying for jobs, to show that you're committed and to acquire practical skills you'll need in your future job
          • Take on similar roles - during holidays or while you apply for higher-level roles after graduation
          • See what the top companies in the field require - start by looking for case studies from the bigger companies or agencies, and note what backgrounds and skills their current employees have
          • Get the relevant accreditation - professional organisations in the marketing field can advise you on which professional qualifications might be best suited to your goals
          • Use your contacts - university professors, those you met on work experience, people you can approach through social media or LinkedIn - they're all potentially the stepping stone to your next role, and they might be happy to help you
          How much can graduates earn in Marketing?

          Because there are so many jobs at so many different levels within this industry, you will find a huge variance in salaries.

          When starting out in the industry, your salary is likely to be modest. You should see your pay cheque increase as you progress.

          Average salaries, according to Pay Scale, are:

          Marketing executive - £23,172 Marketing coordinator - £21,918 Marketing manager (entry level) - £29,229 Marketing manager - £32,907 Senior marketing manager - £48,407 Market Research Executive - £28,700 Market Research Manager - £40,100 Events Coordinator - £19,600 Events Manager - £25,846 Art director - £36,064 Senior graphic designer - £34,661 Copywriter - £23,497 Senior copywriter - £39,001

          What qualifications do I need for a career in Marketing?

          Graduates from all degree backgrounds can enter the marketing sector. The soft skills taught across most subjects means a lot of people find marketing to be a suitable career path.

          Many marketers have degrees in the following subjects:

          • Marketing
          • Communications
          • Economics
          • English
          • History
          • Social sciences
          • Languages
          • Business
          • Events
          • Fashion
          Marketing industry bodies

          Chartered Institute of Marketing
          Direct Marketing Association
          Market Research Society
          Marketing Agencies Association
          The Institute of Direct and Digital Marketing
          The Institute of Promotional Marketing

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