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Helping you find a career in the press officer industry

A press officer deals with any media interaction their company or organisation is involved in. This can involve responding to journalists, sending out press packs to newspapers, monitoring their companies exposure in the media and working on specific campaigns.

N Written by Navdeep

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FAQs

FAQs

What does a Press Officer do?

Although a press officer's day is shaped by the immediate needs of the company, a typical day would involve a selection of:

Checking emails and responding to enquiries from the media
Compiling press releases
Attracting the interest of journalists by sending them press releases and ideas for articles/ features
Maintaining social media pages
Developing and implementing media campaigns
Regularly monitor press coverage of the company and deliver evaluations of this
Editing media statements and advising staff who will be delivering them
Liaising with the media, especially during controversial events or negative press
Acting as the on call press officer to deal with urgent enquiries outside of office hours (normally shared on a rota basis)

What hours does a Press Officer typically do?

As a press officer you'd typically work the core office hours of 9am-5.30pm. However, press officers are also required to attend events or deal with media enquiries outside of these hours, often involving some evening or weekend commitment.

What environment is a Press Officer based in?

Typically office based, but will also involve attending various events outside of the office.

How much does a Press Officer travel?

Although press officers spend much of their time in the office, there is an expectation that they will also attend media events. For smaller companies this can mean travelling across town, whilst for bigger multinational companies this could mean travelling across the UK or even overseas.

How much does a Press Officer get paid?

Junior press officers can expect between £15,000 and £40,000 a year, with the highest salaries typically being paid to those who work in the private sector.

If you later go on to become a senior press officer, you can then expect an increase to between £40,000 and £60,000 a year, again with the higher salaries going to private sector press officers.

What qualifications does a Press Officer need?

Due to the competitive nature of the industry, companies expect an undergraduate degree as well as, ideally, some degree of work experience or internship.

For companies that operate across seas, having a qualification in another language is also often really useful.

Useful subjects to study at school & university

Technically, any subject will be accepted when applying for a press officer position. However, a few subjects can help you to stand out:

English
Journalism
Media Studies
Public Relations