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Helping you find a career in the publicist industry

Publicists build and administer the reputation of a public figure, brand, company or product. By using marketing strategies, your aim as a publicist will be to influence public opinion regarding your clients in a positive way. Furthermore, you will seek to increase and maintain public interest in your clients.

N Written by Navdeep

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FAQs

FAQs

What does a Publicist do?

Your main duties will consist of:

Answering enquiries about your clients from individuals, journalists, and organisations
Researching general public attitudes towards your client
Analysing stories about your clients/products in the media
Designing, developing and delivering PR campaigns
Writing and editing press releases
Organising interviews
Coordinating photo opportunities and meetings with the public
Organising events. E.g. press conferences, receptions, exhibitions
Managing sponsorship opportunity
Building and maintaining relationships with individuals and journalists

What skills and interests should an Publicist have?

Excellent writing and communication skills
Great organisational skills
Excellent interpersonal skills, e.g. an ability to build relationships with journalists and clients
A creative mind
Positive and ambitious
Ability to work under pressure and meet deadlines
A passion to uphold a client's reputation
Great analytical skills
Ability to multitask

What hours does a Publicist typically do?

A typical publicist will work 9-5; however, you can expect to work different hours when you are striving to meet a deadline. Additionally, depending on your client, you may be required to work evenings and weekends.

What environment is a Publicist based in?

This is an office-based job, but you will be required to travel to events that you have organised.

How much does a Publicist travel?

Most travel will be between different PR events that you have organised.

How much does a Publicist get paid?

For a junior position, a publicist can get between £16,000 to £29,000 a year and a senior publicist can earn up to £55,000 a year. Salary is usually higher in the private sector.

A head of PR can expect to earn £100,000 a year.

Freelance publicists can ask for £100-£300 per day depending on experience.

Perks & benefits

You'll have the chance to work with high-profile figures and your travel will often be covered.

What qualifications does a Publicist need?

There is no official qualification necessary for this role, although it is highly advisable to have a degree (or a qualification equivalent to a degree).

Useful subjects to study at school & university

The kind of degrees that are favourable include:

Journalism
English
Media Studies
Marketing
Business
Public Relations